IDENTITATE DATASETS: Composite Black Hispanic Asian Native Islander White
DATA ANALYTICS: Econometrics Identitate Culturescape Geodemographics
Overview of the Black Identitate Segmentation
The Black Identitate segmentation is based on 600+ racially Black only variables. By applying sophisticated “big data” analytics to data from the American Community Survey produced by the Census Bureau, the Black Identitate dataset delivers a reliable picture of the types of Black cultural neighborhoods. Our documentation gives additional data about the Black Identitate dataset together with a methodological summary.
The individual segments have been developed within the six Communography social environments. For each segment, the dataset includes three sets of information.