IDENTITATE DATASETS: Composite Black Hispanic Asian Native Islander White
DATA ANALYTICS: Econometrics Identitate Culturescape Geodemographics
IDENTITATE USA™
64 Composite Areas & 192 Cultural Neighborhoods in 6 Community Types
Cultural Dimensions of the American Population
As the cultural diversity of the American population continues to increase, marketers continue to be challenged to identify the best consumers for their products and services and how to convey their marketing messages in culturally appropriate ways. With the considerable economic shifts of the last decade many new factors influence the cultural shape of consumer behavior within their social environment.
Understanding the emerging cultural diversities expressed within social environments is a crucial precursor to developing a sound marketing strategy. Today, the ability to prioritize and target a company's best customers requires more than just an updated and accurate segmentation system. Indeed marketing across print and digital media requires an understanding that goes to the heart of cultural differences arising from the influence of community types. Armed with this knowledge, new customer acquisition and customer engagement produces increased customer loyalty and retention because messages speak powerfully within socio-cultural contexts.
Identitate USA™
Six Community Environs & 12 Social Groups
Identitate USA™ is a social segmentation based on the dominant characteristics of 6 communographic social environments:
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Upscale: Affluent Families in Posh Neighborhoods
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Mainstay: Established Families in Towns
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Working: Blue Collar Families in Working Class Neighborhoods
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Country: Rural Families in Agricultural Areas
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Aspiring: Singles & Couples in Multi-Housing Units
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Urban: Diverse Ethnicities in High Density Areas
Within each community two social groups have been determined based on the broader classometric stratification of socio-economic status (SES).
