Econometrics:  Measuring Consumer Behavior

ECONOMETRICS DATASETS:    Spending   Retail   Services   Income   Work   Housing

DATA ANALYTICS:      Econometrics      Identitate      Culturescape      Geodemographics


Overview of Service Potential Data

Servicade data provides current year customer spending for individual services. By applying sophisticated “big data” analytics to the annual Consumer Expenditure Survey (CEX) produced by the Bureau of Labor Statistics, the Servicade dataset delivers reliable estimates of household expenditures. Our documentation gives additional data about the Sericade dataset together with a methodological summary.
The dataset has been grouped by NAICS Services Sectors categories with 14 categories, ?? groups, ?? subgroups and ??? individual variables. For each of these variables, the dataset includes three complete sets of information for all variables.

 

Current
Averages

The annual average expenditure for each household in the geographic area is provided for each variable, subgroup, group and category. The variable ID for the averages includes the variable ID plus the letters “VS” appended to it.

Current
Aggregates

The annual aggregate expenditure of all households in the geographic area is provided for each variable, subgroup, group and category. The variable ID for the averages includes the variable ID plus the letters “GS” appended to it.

Current
Per Capita

The annual per capita expenditure for each person in the geographic area is provided for each variable, subgroup, group and category. The variable ID for the averages includes the variable ID plus the letters “CS” appended to it.   

Servicade Variables by NAICS Services Sectors Categories

The Servicade variables span across these 14 service-oriented categories:
(All of the definitions below are taken from the NAICS 2012 documentation.) 

 

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UTILITIES

The Utilities sector comprises establishments engaged in the provision of the following utility services: electric power, natural gas, steam supply, water supply, and sewage removal.  

 

 

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TRANSPORTATION & WAREHOUSING

The Transportation and Warehousing sector includes industries providing transportation of passengers and cargo, warehousing and storage for goods, scenic and sightseeing transportation, and support activities related to modes of Transportation. Establishments in these industries use transportation equipment or transportation related facilities as a productive asset. The type of equipment depends on the mode of transportation. 

 

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INFORMATION

The Information sector comprises establishments engaged in the following processes: (a) producing and distributing information and cultural products, (b) providing the means to transmit or distribute these products as well as data or communications, and (c) processing data. The main components of this sector are the publishing industries, including software publishing, and both traditional publishing and publishing exclusively on the Internet; the motion picture and sound recording industries; the broadcasting industries, including traditional broadcasting and those broadcasting exclusively over the Internet; the telecommunications industries; Web search portals, data processing industries, and the information services industries.  

 

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FINANCE & INSURANCE

The Finance and Insurance sector comprises establishments primarily engaged in financial transactions (transactions involving the creation, liquidation, or change in ownership of Financial assets) and/or in facilitating financial transactions. Three principal types of Activities are identified: Raising funds by taking deposits and/or issuing securities and, in the process, incurring liabilities; Pooling of risk by underwriting insurance and annuities; Providing specialized services facilitating or supporting financial intermediation, insurance, and employee bBenefit programs.  

 

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REAL ESTATE AND RENTAL & LEASING SERVICES

The Real Estate and Rental and Leasing sector comprises establishments primarily engaged in renting, leasing, or otherwise allowing the use of tangible or intangible assets, and establishments providing related services. The major portion of this sector comprises establishments that rent, lease, or otherwise allow the use of their own assets by others. This sector also includes establishments primarily engaged in managing real estate for others, selling, renting and/or buying real estate for others, and appraising real estate.  

 

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PROFESSIONAL, SCIENTIFIC, AND TECHNICAL SERVICES

The Professional, Scientific, and Technical Services sector comprises establishments that specialize in performing professional, scientific, and technical activities for others. These activities require a high degree of expertise and training. The establishments in this sector specialize according to expertise and provide these services to clients in a variety of industries and, in some cases, to households. Activities performed include: legal advice and representation; accounting, bookkeeping, and payroll services; architectural, engineering, and specialized design services; computer services; consulting services; research services; advertising services; photographic services; translation and interpretation services; veterinary services; and other professional, scientific, and technical services. 

 

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ADMINISTRATIVE & SUPPORT, AND WASTE MANAGEMENT & REMEDIATION SERVICES

The Administrative and Support and Waste Management and Remediation Services sector comprises establishments performing routine support activities for the day-to-day operations of other organizations. These essential activities are often undertaken in-house by establishments in many sectors of the economy. The establishments in this sector specialize in one or more of these support activities and provide these services to clients in a variety of industries and, in some cases, to households. Activities performed include: office administration, hiring and placing of personnel, document preparation and similar clerical services, solicitation, collection, security and surveillance services, cleaning, and waste disposal services. 

 

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EDUCATIONAL SERVICES

The Educational Services sector comprises establishments that provide instruction and training in a wide variety of subjects. This instruction and training is provided by specialized establishments, such as schools, colleges, universities, and training centers. These establishments may be privately owned and operated for profit or not for profit, or they may be publicly owned and operated. They may also offer food and/or accommodation services to their students.  

 

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HEALTH CARE AND SOCIAL ASSISTANCE

The Health Care and Social Assistance sector comprises establishments providing health care and social assistance for individuals. The sector includes both health care and social assistance because it is sometimes difficult to distinguish between the boundaries of these two activities. The industries in this sector are arranged on a continuum starting with those establishments providing medical care exclusively, continuing with those providing health care and social assistance, and finally finishing with those providing only social assistance. The services provided by establishments in this sector are delivered by trained professionals. 

 

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ARTS, ENTERTAINMENT, AND RECREATION

The Arts, Entertainment, and Recreation sector includes a wide range of establishments that operate facilities or provide services to meet varied cultural, entertainment, and recreational interests of their patrons. This sector comprises (1) establishments that are involved in producing, promoting, or participating in live performances, events, or exhibits intended for public viewing; (2) establishments that preserve and exhibit objects and sites of historical, cultural, or educational interest; and (3) establishments that operate facilities or provide services that enable patrons to participate in recreational activities or pursue amusement, hobby, and leisure-time interests.  

 

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ACCOMODATION SERVICES

Industries in the Accommodation subsector provide lodging or short-term accommodations for travelers, vacationers, and others. There is a wide range of establishments in these industries. Some provide lodging only; while others provide meals, laundry services, and recreational facilities, as well as lodging. Lodging establishments are classified in this subsector even if the provision of complementary services generates more revenue. The types of complementary services provided vary from establishment to establishment. The subsector is organized into three groups: (1) traveler accommodation, (2) recreational accommodation, and (3) rooming and boarding houses.

 

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FOOD SERVICES AND DRINKING PLACES

Industries in the Food Services and Drinking Places subsector prepare meals, snacks, and beverages to customer order for immediate on-premises and off-premises consumption. There is a wide range of establishments in these industries. Some provide food and drink only; while others provide various combinations of seating space, waiter/waitress services and incidental amenities, such as limited entertainment. The industries in the subsector are grouped based on the type and level of services provided. The industry groups are special food services, such as food service contractors, caterers, and mobile food services; drinking places; and restaurants and other eating places. Food and beverage services at hotels and motels; amusement parks, theaters, casinos, country clubs, and similar recreational facilities; and civic and social organizations are included in this subsector only if these services are provided by a separate establishment primarily engaged in providing food and beverage services. Excluded from this subsector are establishments operating dinner cruises. 

 

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REPAIR AND MAINTENANCE

Industries in the Repair and Maintenance subsector restore machinery, equipment, and other products to working order. These establishments also typically provide general or routine maintenance (i.e., servicing) on such products to ensure they work efficiently and to prevent breakdown and unnecessary repairs.  

 

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PERSONAL AND LAUNDRY SERVICES

Industries in the Personal and Laundry Services subsector group establishments that provide personal and laundry services to individuals, households, and businesses. Services performed include: personal care services; death care services; laundry and drycleaning services; and a wide range of other personal services, such as pet care (except veterinary) services, photofinishing services, temporary parking services, and dating services.  

 


Available Geographies

BG - Block Group
CT - Census Tracts
CO - County and County Subdivisions

ME - Metropolitan Statistical Areas 
MI - Micropolitan Statistical Areas  

PL - Place / Census Designated Place
ST - State
US - United States
ZI - ZIP Codes
BTA - Basic Trade Areas
MTA - Major Trade Areas 


Documentation and Release Information

Current Release:  2015B
2015B  Servicade Documentation

 

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